The SMC Group is an international Brand Partnership firm who’s in the business of pairing relevant, high-level talent with A-list brands.
The SMC Group needed a cutting-edge Web and Mobile site to be able to properly showcase their Clients and the talent they’ve worked with.
During the discovery process we learned what they wanted. A modern, high contrast site for Web and Mobile, that was able to feature their content in the most powerful way possible.
The SMC Group found themselves spending more and more time digging through big data to meet Client needs. Finding the perfect artist, celebrity or athlete to represent a global Brand is no easy task.
We worked closely with the SMC Group to create a scalable, real-time, proprietary solution that would give them custom data results based on social media statistics, gender, age, location and industry, cross-referenced against relevant Internet search trends.
In the end, the new SMC “Talent Finder” Web Application was born. By being able to satisfy increasing demands, streamline the evaluation process and save time, we were able to add value and increase ROI across the board.
